Privacy Policy

About Us and This Notice

This Privacy Notice explains what we do with your personal data in our capacity as Promoter of the Mr Kipling, Ambrosia and Angel Delight “Win Book Bundles” promotion ("Promotion").

This Privacy Notice is provided by Premier Foods Group Limited (company number: 00281728) of Premier House, Centrium Business Park Griffiths Way, St. Albans, AL1 2RE, United Kingdom as the Promoter of the Promotion. All references to "our", "us", "we", or "Premier Foods" within this Privacy Notice refer to Premier Foods Group Limited.

We are the controller of your personal data. This means that we are responsible for complying with applicable data protection laws.

We take your privacy very seriously We ask that you read this Privacy Notice carefully as it contains important information about our processing of personal data and your rights.

How to contact us

If you have any questions about this Privacy Notice, how we handle your personal data, or want to exercise any of your rights, please contact our Data Privacy Officer either:

By post: Premier House, Centrium Park, Griffiths Way, St Albans, AL1 2RE; or

By email: [email protected] or, if you are a resident of the Republic of Ireland at: [email protected]

Changes to the Privacy Notice

We may change this Privacy Notice from time to time. You should check this Privacy Notice occasionally to ensure you are aware of the most recent version that will apply each time you access this website.

What personal data do we collect and why?

Website Visitors

We use cookies which collect information about the usage our website and to help safeguard against fraudulent entries into the Promotion. The cookies we collect may also include (if you consent) third-party cookies, such as Google Analytic which enable us to collect data on (i) the browser you are using (ii) the times and dates you interacted with the website (iii) if applicable, the online marketing materials which referred you to the website (iv) the number of users who have visited the website (v) the number of Promotion entries submitted on the website and (vi) the areas of the website visited. The information that the cookies collect is anonymous. We use this information to analyse usage of our website by visitors to improve its performance, to inform decisions about content, layout, and operation of the website.

We will also collect your IP address to monitor for any fraudulent activity on our website or, excessive Promotion entries. Where we collect your IP address for this purpose, it will be aggregated with other information and data collected about you via this website (i.e. personal data submitted with your competition entry).

Promotion Entries

If submitting an entry into the Promotion, you will provide us with certain contact details, such as your name, email address and mobile telephone number. Upon winning a prize you may be asked to provide additional information, such as your residential address.

Sensitive personal data

We do not collect sensitive personal data from you.

Purposes for processing

We along with our service providers will only collect, hold, and process personal data to:

• administer the Promotion;
• contact you if you are selected as a winner of a prize;
• arrange the fulfilment of any prize;
• respond to any consumer queries in respect of the Promotion;
• announce you as a winner of the prize, if we receive a request for a list of winners in accordance with our Promotion terms and conditions. We will use your first name and initial and county of residence (where available), to announce you as the winner of the prize. However, we will not disclose such personal data where the winner has objected to such disclosure in accordance with clause 29 of the Promotion terms and conditions;
• process your personal data on the basis that it is necessary to comply with a legal and/or regulatory requirement; and
• to establish, exercise or defend legal claims.

If you are the winner of a prize, we may also ask you to participate in non-paid publicity and advertising for the purpose of promoting the Promotion, our brands, and our business activities. This may include using your name, voice, and image. If you do not wish to participate, please contact our Data Privacy Officer (details above).

How Is Processing Your Personal Data Lawful?

We will use your personal data for the purposes and legal bases set below:

• We are permitted to process your personal data on the basis that it is necessary for our performance of the contract you have agreed to enter with us (i.e. for us to perform our obligations under the Promotion terms and conditions). If you do not provide your information to us, you will not be able to participate in the Promotion.
• We are also allowed to process your personal data on the basis that it is in our legitimate interests to:
  • announce you as winner or for the purposes of publicity (unless you have contacted us to object to such use or disclosure of your personal data);
  • fulfil the prize;
  • send you any material you have requested, using the data you have provided;
  • to respond to enquiries, complaints and/or requests by you in relation to the Promotion;
  • to share with and/or receive your personal data from our third-party partners; and
  • if you are a winner, to use your personal data for advertisement and promotional purposes in relation to the Promotion (unless you have contacted us to object to such use or disclosure of your personal data).

  Please be aware that you have the right to object to the processing of your data for any of the legitimate interests identified.

• In addition, we are permitted to process your personal data on the basis that it is necessary to comply with a legal and/or regulatory requirement. This includes:
  • making your first name and initial, and country of residence (where available), available to people requesting that information in accordance with the Promotion terms and conditions (unless you have contacted us to object to such use or disclosure of your personal data); and
  • providing the relevant information and the winning entries to the Advertising Standards Authority, the UK's regulator of advertising, if required to do so.

Who do we share your personal data with?

We use external providers that process your personal data for this Promotion as part of the services (such as hosting, security, and promotional administration and/or fulfilment of the prizes) which they offer to us. We take steps to ensure that our service providers process your data in accordance with the Data Protection Law and only use it in accordance with our contract with them.

We may also disclose your data to any advisors we may appoint and to regulatory or other authorities to comply with any applicable legal obligations.

We do not transfer your personal data outside the UK.

How we keep your data secure

We strive to implement appropriate technical and organisational measures in order to protect your personal data against accidental or unlawful destruction, accidental loss or alteration, unauthorised disclosure or access and any other unlawful forms of processing. We aim to ensure that the level of security and the measures adopted to protect your personal data are appropriate for the risks presented by the nature and use of your personal data. We follow recognised industry practices for protecting our IT environment and physical facilities.

When will we delete your data?

If you enter our Promotion your data will be held for a period of 3 months after the relevant prize draw closing date (i.e. the Main Promotion or the Wrap Up Draw, as applicable) or, such longer period if necessary for the purposes of administering the Promotion and prize fulfilment.

Where we collect IP addresses for the purpose of monitoring for fraudulent entries, we will hold your this for the duration of the Promotion and until 1 November 2025.

If you raise a query or complaint with us, your data will be held for a period of up to 6 years from date of last contact.

Your Rights

You have the following legal rights:

• the right of access to personal data relating to you
• the right to correct any mistakes in your information
• the right to ask us to stop contacting you with direct marketing
• the right to prevent your personal data being processed in some circumstances
• the right to object to processing of your data where processed on the grounds of legitimate interests
• the right to erasure in some circumstances

If you would like to exercise your rights, please contact us at the details set out above.

We will acknowledge any request that you make within one month of receiving your request, unless the request is particularly complex, in which case we will respond within three months.

Please note that exceptions apply to some of these rights which we will apply in accordance with the law.

Complaints

If you do not think that we have processed your data in accordance with this Privacy Notice, you should let us know as soon as possible.

You have the right to make a complaint at any time to the applicable data protection authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the regulator so please contact us in the first instance. The regulator in the UK is the Information Commissioner's Office (ICO) - (https://ico.org.uk/make-a-complaint/).