Cookie Policy

Key Summary

We use cookies on this website, which collect information about the usage our website and to help safeguard against fraudulent entries into the Promotion. The cookies we collect may also include (if you consent) third-party cookies, such as Google Analytic which enable us to collect data on (i) the browser you are using (ii) the times and dates you interacted with the website (iii) if applicable, the online marketing materials which referred you to the website (iv) the number of users who have visited the website (v) the number of promotion entries submitted on the website and (vi) the areas of the website visited. The information that the cookies collect is anonymous. We use this information to analyse usage of our website by visitors to improve its performance, to inform decisions about content, layout and operation of the website.

We may also collect information about your computer, including, where available, your IP address, operating system and browser type, for system administration and to report aggregate information within Premier Foods Group Limited and to its third-party marketing agencies. This is statistical data about our users' browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general internet usage.

We will also collect your IP address to monitor for any fraudulent activity on our website or, excessive promotion entries. Where we collect your IP address for this purpose, it will be aggregated with other information and data collected about you via this website (i.e. personal data submitted with your competition entry).

How to contact us

If you have any questions about our Cookie Policy, please contact our Data Privacy Officer, as follows:

By post: Premier House, Centrium Park, Griffiths Way, St Albans, AL1 2RE; or

By email: if you are a resident of the United Kingdom, at: [email protected] or if you are a resident of the Republic of Ireland, at: [email protected]

What types of cookie exist and what do they do?

Cookies are text files containing information which are downloaded to your computer or mobile device by websites that you visit. They help us to improve our site and to deliver a better and more personalised service.

For example, they enable us to:

• Estimate our audience size and usage pattern;
• Identify the number of promotion entries received via this website; and
• To identify the areas of the pages you have visited.

Websites must get consent to send cookies to your computer or mobile device unless the cookies are strictly necessary to provide services to you. If there are any cookies used by our websites that are deemed to be “optional”, then you can set your cookie preferences when you arrive at the website. You can also inspect and remove cookies via functionality provided by your web browser, totally independently of the website itself.

Unless the cookie is a “strictly necessary” cookie, you can withdraw your consent to our cookies at any time even if you have previously consented. Although, please do remember that if you do not consent to our functionality cookies, parts of our websites may not work.

Before we explain what cookies we are, we need to explain what a few commonly used terms mean:

• Affiliate - an affiliate is a website operator who can send traffic to a website using links from another website. The affiliate may be paid an agreed commission from the referral.
• First party cookies are those set by a website that is being visited by the user at the time - the website displayed in the URL window.
• Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.
• Persistent cookies - these cookies remain on a user's device for the period of time specified in the cookie. They can be referenced each time that the user visits the website that created that particular cookie to provide information across multiple visits/sessions.
• Session cookies - these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

The four main categories of cookie

Category 1: Strictly necessary cookies

These cookies are essential for the running of a website e.g. a cookie that remembers what you've put into a shopping basket. Generally, these cookies will be essential first-party session cookies, and if persistent or third party, there should be a good justification for this. Strictly necessary cookies will generally be used to store a unique identifier to manage and identify the user as unique to other users currently viewing the website, in order to provide a consistent and accurate service to the user.

Examples include:

• Remembering previous actions (e.g. entered text) when navigating back to a page in the same session.
• Managing and passing security tokens to different services within a website to identify the visitor's status (e.g. logged in or not).
• To maintain tokens for the implementation of secure areas of the website.
• To route customers to specific versions/applications of a service, such as might be used during a technical migration.

These cookies will not be used:

• To gather information that could be used for marketing to the user.
• To remember customer preferences or user IDs outside a single session (unless the user has requested this function).

Category 2: Performance cookies or analytics cookies

These cookies only collect information about website usage for the benefit of the website operator. We use them to ensure our sites are working as well as possible, for example, if there's a really popular page then we may try to provide users with more of that sort of information. These cookies can be first or third party, session or persistent cookies. To fall within this category their usage should be limited to performance and website improvement. Any information collected by these cookies is anonymous.

Examples include:

• Web analytics - where the data collected is limited to the website operator’s use only, for managing the performance and design of a site. These cookies can be third-party cookies but the information must be for the exclusive use of the publisher of the website visited.
• Ad response rates - where the data is used exclusively for calculating response rates (click-through rates) to improve the effectiveness of advertising purchased on a site external to the destination website.
• Affiliate tracking - where the cookie is used to let affiliates know that a visitor to a site visited a partner site some time later and if that visit resulted in the use or purchase of a product or service, including details of the product and service purchased. Affiliate tracking cookies allow the affiliate to improve the effectiveness of their site.
• Error management - Measuring errors presented on a website, typically this will be to support service improvement or complaint management and will generally be closely linked with web analytics.
• Testing designs - Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.

Category 3: Functionality cookies

These cookies are site specific and are linked to user choices for using that site, for example, language choices. Premier Foods doesn’t use any functionality cookies unless they are also considered Category 1 “strictly necessary” cookies.

Category 4: Targeting cookies or advertising cookies

These cookies contain a unique key that is able to distinguish individual users' browsing habits or store a code that can be translated into to a set of browsing habits or preferences using information stored elsewhere, for example an online retailer could analyse your previous purchases and make suggestions based on what other purchasers of the same goods bought. This type of cookie isn’t used on Premier Foods’ websites.

Which Cookies are used on Premier Foods websites?

Category 1: Strictly necessary cookies

We would not be able to operate our websites without using the "strictly necessary" cookies listed below:

Category 2: Performance cookies

We use the following performance cookies on our websites.

Category 3: Functionality cookies and Category 4: Targeting cookies or advertising cookies

Premier Foods does not currently use Category 3 or 4 cookie types on our sites.